MOTIVASI GENERASI MILENIAL UNTUK BERUSAHATANI CABAI MERAH KERITING DI DESA GARONGAN, KECAMATAN PANJATAN, KABUPATEN KULON PROGO

Fluctuating price of curly red chilies is a problem faced by farmers in Garongan Village, but farmers who are included in the millennial generation continue to farm curly red chilies is the basic of this research. This study describe the motivation of the millennial generation to cultivate curly red chilies and the factors related to farmers motivation. The research location in Garongan Village, Panjatan Sub-district, Kulon Progo Regency. Technique of determining respondents by census, took the farmers who was born in 1980-2000, amounting to 46 people. Primary data is taken through observation and interviews with the help of questionnaires, secondary data is obtained from related agencies. The data analysis technique used descriptive analysis, Likert Scale scoring, and Rank Spearman correlation. The results of the analysis show that overall the motivation of the millennial generation to cultivate curly red chilies is in the medium category. Rank Spearman correlation results show that the factors related to the motivation of the millennial generation are income, mastery of social media, market availability, use of ICT, and the role of farmer groups.