GREENPEACE ADVOCACY TOWARD NESTLÉ CORPORATION ON PLASTIC WASTE POLLUTION

The plastic industry that was overgrowing always brings convenience to its users, and it turns out that it does not always provide a full benefit. A big problem occurs in the postuse stage because most plastic is created for packaging. The final fate of this plastic becomes a relatively worthless material and damages the environment. In this article, the author discusses Non-Governmental Organizations (NGOs) advocacy with multinational companies related to plastic waste that has polluted the environment. This paper explains how the general public responds to Nestlé Corporation companies and vice versa how Nestlé Corporation responds to the community’s pressure globally. In writing this paper, the author uses qualitative data. The technique of word writing used in this study is through library research by collecting, studying, and analyzing the data or materials obtained from books, scientific papers, journals, magazines, news and the website, and as well as the materials according to the topics being researched. Furthermore, this article uses the concept of the Coordinating Triangle Advocacy Model. There are supporting units, front lines, and ground works sectors. The results showed that Nestlé Corporation does not respond to this advocacy, and Greenpeace still pressures Nestlé Corporation to commit.