KEBERHASILAN PARTAI ALTERNATIVE FÜR DEUTSCHLAND (AFD) DALAM PEMILU BUNDESTAG 2017 DI JERMAN MELALUI IMPLEMENTASI PRINSIP-PRINSIP KAMPANYE (2013-2019)

The number of asylum seekers from conflict countries to Europe has increased year after year. The highest number of asylum seekers came from 2015. This is troubling for many citizens in European countries, one of which is Germany. Starting from the reduced employment opportunities for indigenous citizens, as well as the security of indigenous citizens who are disturbed because most asylum seekers in several countries rebel because of the injustices that still haunt them. Ultra-right populist parties that oppose the existence of immigrants also take advantage of this to increase their supporters, one of which is the ultra-right populist party in Germany, namely the Alternative für Deutschland (AfD) Party. This party used the issue of immigrants in its campaign to face the 2017 bundestag elections. This anti-immigrant-related campaign produced very good results, this was marked by an increase in the number of votes for the AfD Party in the 2017 election. The efforts that the AfD Party itself has made are the implementation of the principles of campaign concepts.