THE ROLE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SECURITY, AND CUSTOMER ATTITUDE ON BEHAVIORAL INTENTION IN USING MOBILE BANKING

Delvira Althaf Zulfanti (2021) THE ROLE OF PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SECURITY, AND CUSTOMER ATTITUDE ON BEHAVIORAL INTENTION IN USING MOBILE BANKING. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

<p>Penelitian ini menganalisis pengaruh persepsi kegunaan, persepsi kemudahan penggunaan, keamanan, dan sikap pelanggan terhadap niat perilaku. Tinjauan literatur dalam penelitian ini berfokus pada niat perilaku konsumen dalam menggunakan mobile banking. Setting penelitian adalah BMT-UMY. Untuk metodologi, responden adalah nasabah BMT-UMY dan pengguna mobile banking. Penelitian ini menggunakan structural equation modeling (SEM) untuk menguji hipotesis. Temuan penelitian ini adalah persepsi kegunaan, kemudahan penggunaan, keamanan, dan sikap nasabah berpengaruh positif terhadap niat perilaku dalam menggunakan mobile banking.</p>

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 13 Dec 2021 07:44
Last Modified: 13 Dec 2021 07:44
URI: https://etd.umy.ac.id/id/eprint/5920

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