MINAT BELI MASYARAKAT TERHADAP DEPOT AIR MINERAL RAYYA DI DESA MANTRIJERON KELURAHAN MANTRIJERON KECAMATAN MANTRIJERON KOTA YOGYAKARTA DAERAH ISTIMEWA YOGYAKARTA

This study adopts the theory of consumer behavior. The purpose of this study
was to determine consumer profiles, consumer interest in buying, and the relationship
between consumer profiles and consumer interest in buying fresh vegetables. The
method of data collection in this study used a survey method, while the sampling
method used proportional sampling. The data analysis tool uses descriptive analysis.
Local consumers and general consumers who buy and refill at the Rayya Drinking
Water Depot are the subjects in this study. Buying interest is influenced by two
factors, namely consumer attitudes and subjective norms. Factors in consumer
attitudes include beliefs and evaluations, while factors in subjective norms include
beliefs according to opinions and motivation to follow the invitation. The relationship
between the two can be shown by the percentage of relative importance, the largest
percentage is a factor that influences people's buying interest in Rayya Drinking
Water Depot.