Analisis Strategi Bisnis Usaha Mikro Kecil Menengah (UMKM) Kerajinan Kain Tenun di Masa Pandemi Covid 19 di Desa Wisata Gamplong

Micro, Small and Medium Enterprises are business groups that have an
important part in a country, especially the economy. The positive impact ofthese
business groups is evident in various kinds of economic shocks. After the impact
of the COVID-19 pandemic emerged, MSMEs have a strategic role in supporting
national economic growth. There are so many impacts that have been affected
after the COVID-19 pandemic which has not yet been completed. This discussion
is found in Gamplong Padukuhan, Sumberrahayu Village, Moyudan District,
Sleman Regency, Yogyakarta, the purpose of this research is to be a solution so
that the problems that are currently happening in Gamplong Padukuhan which
are included in the category of SMEs in the Woven Fabric craft can be solved.
Thesis with the title "Analysis of Business Strategies for Micro, Small and Medium
Enterprises Woven Fabrics During the Covid-19 Pandemic Period in Gamplong
Tourism Village" which aims to answer the question "What are the impacts,
causes and strategies used to deal with the COVID-19 pandemic in the Gamplong
Tourism Village? “This research is a descriptive qualitative field research. This
research was taken by interviewing SMEs and the Head of the Weaving Fabrics
Center. The problems in this study were then analyzed using qualitative data
analysis techniques with deductive thinking techniques.