STRATEGI KREATIF PROGRAM GUYON GAYENG CAMPURSARI DI PT. ARAH DUNIA TELEVISI (ADiTV) TAHUN 2020

This research aims to determine the application of creative strategies in the Guyon
Gayeng Cs program on ADiTV for three months, from February 2020 to April
2020. The theoretical studies used in this research are creative strategies for
television programs, television program production, and the concept of
segmentation, targeting, and positioning. The research method used is a descriptive
qualitative research method.
The location of this research is at PT. Directions Dunia Television (ADiTV) which
is located at Jalan Raya Tajem KM 3, Panjen, Wedomartani, Sleman, Special
Region of Yogyakarta. The data sources were collected from the interviews with
the Guyon Gayeng Cs program producers, the Guyon Gayeng Cs program creative
team, and the Guyon Gayeng Cs program management team.
The result of this research is to create a new concept to attract the interest of the
audience by making Didi Kempot fans the main target of the Guyon Gayeng Cs
program, creating different themes and scripts in each episode, making the players
less rigid, and selecting songs according to the theme