GAYA KOMUNIKASI USTADZ AWAN ABDULLAH DALAM BERDAKWAH (ANALISIS ISI TEKS VIDEO KAJIAN “WAW BUCIN” DALAM KANAL YOUTUBE TERAS DAKWAH)

In Indonesia, the phenomena oh hijrah has become a center of interest in recent
years. Especially in the Province of the Special Region of Yogyakarta (DIY),
hijrah is enlivened by a series of annual hijrah events, the emergence of various
taklim assemblies as faith boosters, to the presence of religious teachers or often
referred to as Ustadz. The focus of this research is to see one Ustadz at a taklim
assembly in DIY wich has its own peculiarities in preaching, until they are givens
the title Sp.J (matchmaking specialist). The figure is Ustadz Awan Abdullah. The
strong mass base makes the writer want to investigate further regarding Ustadz
Awan Abdullah‟s communications style in preaching. In order to produce specific
research, the authors highlight the communications style of Ustadz Awan
Abdullah in the „Awan Cinta” program at Teras Dakwah. The search took place
within the scope of the Teras Dakwah YouTube channel by taking a 21 minutes
video upload entitled “Waw Bucin”. Departing from the video upload, the author
analyzes Ustadz Awan Abdullah‟s communication style using three concepts.
First, espects types, and types of communication style. Second, logos-ethospathos. Third, Islamic review in highlighting communication. Thus, the authors
get the results that Ustadz Awan Abdullah involves these three concepts in his
communication style