STRATEGI KOMUNIKASI PEMASARAN SURAT KABAR HARIAN KEDAULATAN RAKYAT DI DIY TAHUN 2011

Researchers conduct research in city in jogjakarta because yogyakarta and several districts into diy was a market potential marketing newspaper issue of the national and local central java so what is interesting is jogjakarta as land luxuriant in the media business good print, electronic media and MICE. Type this research is research qualitative is method of descriptive. Technical data with used technique interview documentation and study kepustakaan. Engineering analysis of data used is engineering analysis of data qualitative. The research results showed that marketing communications strategy is carried out using the technique of the marketing mix (the marketing mix). The Price (price) the retail level is much higher compared with their competitors Promotions (promotions) sovereignty of the people's daily focus more into sponsorship in sport, education and culture. Direct Selling distribution using a strategy Bureau representative for sirkulsi outside the town (and use a certain point to distribution channels in the city. Direct sales lies in the sovereignty of the people's daily return newspapers that are not sold out. The publication of the newspaper people's Sovereignty lies in the installation of outdoor media and publish through electronic media. Sovereignty of the people's daily use media such as billboards, outdoor billboards and placed on the main road. While the publications through the media via a RRI Nusantara II, KR and other private Radio and publication through Jogja TV and RBTV.