WEILDAN ISFAHANSYAH (2007) PENGARUH KETIDAKPUASAN KONSUMEN DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN BERALIH MEREK HANDPHONE (STUDI EMPIRIS PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)20000410161. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh ketidakpuasan dan pengetahuan produk terhadap keputusan beralih merek handphone.
Item Type: | Thesis (S1) |
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Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 28 Jul 2022 01:42 |
Last Modified: | 28 Jul 2022 01:42 |
URI: | https://etd.umy.ac.id/id/eprint/8778 |