WEILDAN ISFAHANSYAH (2007) PENGARUH KETIDAKPUASAN KONSUMEN DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN BERALIH MEREK HANDPHONE (STUDI EMPIRIS PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH YOGYAKARTA)20000410161. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh ketidakpuasan dan pengetahuan produk terhadap keputusan beralih merek handphone.

Dosen Pembimbing: Dra. Hasnah Rimiyati, M.Si. | NIDN0515106202
Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 28 Jul 2022 01:42
Last Modified: 28 Jul 2022 01:42
URI: https://etd.umy.ac.id/id/eprint/8778

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