ANALISIS ELEMEN BRAND EQUITY PRODUK SEPEDA MOTOR METIC MIO

BOWO CHRISTIYANTO (2009) ANALISIS ELEMEN BRAND EQUITY PRODUK SEPEDA MOTOR METIC MIO. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

INTISARI

Penelitian ini bertujuan untuk brand equity yang terdiri dari brand awareness, brand association, perceived quality, dan brand loyalty pada pemakai sepeda motor metic mio Mahasiswa Universitas Muhammadiyah di Yogyakarta. Populasi adalah mahasiswa Unversitas Muhammadiyah Yogyakarta pemakai sepeda motor metic mio. Pengambilan sampel dengan metode purposive sampling.
Hasil analisis brand awareness top of mind produk sepeda motor metic Mio menempati urutan pertama, untuk tingkatan br

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 18 Jul 2022 02:39
Last Modified: 18 Jul 2022 02:39
URI: https://etd.umy.ac.id/id/eprint/10032

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