ANALISIS ELEMEN-ELEMEN EKUITAS MEREK MINUMAN AIR MINERAL AQUA

DHANI IRAWAN (2009) ANALISIS ELEMEN-ELEMEN EKUITAS MEREK MINUMAN AIR MINERAL AQUA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

ABSTRAK

Penelitian ini meneliti tentang brand equity (ekuitas merek) dari produk minuman air mineral Aqua. Dalam penelitian ini, brand equity (ekuitas merek) diukur menggunakan elemen-elemen brand equity yang terdiri dari: brand awareness (kesadaran merek), brand association (asosiasi merek), perceived quality (persepsepsi kualitas), dan brand loyalty (loyalitas merek).
Penelitian ini menggunakan sampel 112 responden, dengan teknik pengambilan sampel cluster sampling dan teknik pengumpulan

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 11 Jul 2022 03:04
Last Modified: 11 Jul 2022 03:04
URI: https://etd.umy.ac.id/id/eprint/11164

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