ANALISIS PENGARUH CITRA TERHADAP LOYALITAS KONSUMEN COKRO TELA CAKE YOGYAKARTA ANALYSIS OF THE INFLUENCE OF IMAGE ON CUSTOMER LOYALTY COKRO TELA CAKE YOGYAKARTA

WIDYA SILVANA BRILLIANTI (2011) ANALISIS PENGARUH CITRA TERHADAP LOYALITAS KONSUMEN COKRO TELA CAKE YOGYAKARTA ANALYSIS OF THE INFLUENCE OF IMAGE ON CUSTOMER LOYALTY COKRO TELA CAKE YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan menganalisis pengaruh citra terhadap loyalitas konsumen Cokro Tela Cake. Obyek dalam penelitian adalah Cokro Tela Cake Yogyakarta dan subyeknya adalah konsumen Cokro Tela Cake Yogyakarta. Data penelitian diperoleh melalui penyebaran kuesioner kepada 100 orang konsumen Cokro Tela Cake Yogyakarta. Analisis data yang dilakukan dengan menggunakan model regresi linear berganda.
Hasil pengujian regresi secara parsial dimensi citra yang meliputi harga, dimensi kualitas, dimens

Item Type: Thesis (S1)
Uncontrolled Keywords: HARGA PRODUK, PELAYANAN, KUALITAS PRODUK, LINGKUNGAN FISIK, DAN LOYALITAS KONSUMEN. 480
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 07 Jul 2022 06:58
Last Modified: 07 Jul 2022 06:58
URI: https://etd.umy.ac.id/id/eprint/12179

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