PENGARUH PROMOSI TERHADAP SIKAP PASIEN RS PKU MUHAMMADIYAH BANTUL

SARI DWI ASTUTI (2012) PENGARUH PROMOSI TERHADAP SIKAP PASIEN RS PKU MUHAMMADIYAH BANTUL. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Background : With a lot of hospital around Bantul, to be known by society, the hospital should be doing a promotion including PKU Muhammadiyah Hospital of Bantul. Promotion is very useful to give an information to society about the excellence and services that offered by hospital, in hope that hospital could be the reference of society to get treatment and medical helps.
Methode : This study used quantitative and descriptive with cross sectional approach. The population is all outpatient patien

Item Type: Thesis (S1)
Uncontrolled Keywords: PATIENT ATTITUDE, ADEVERTISING, PERSONAL SELLING, DIRECT MARKETING AND PUBLIC RELATION.
Divisions: Fakultas Pasca Sarjana > Administrasi Rumah Sakit S2
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 25 Jun 2022 06:29
Last Modified: 25 Jun 2022 06:29
URI: https://etd.umy.ac.id/id/eprint/14021

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