RADEN JULIARTI NURUL (2005) ANALISIS PENGARUH CORE QUALITY, RELATIONAL QUALITY DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION PADA SALON JHONNY YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
Penelitian ini menguji hubungan diantara tiga elemen yang terdiri dari core quality, relational quality dan perceived value yang mempengaruhi customer satisfaction. Subjek penelitian ini berjumlah 150 orang pelanggan salon penata rambut Jhonny Andrean di Yogyakarta yang pernah dan telah rnamanfaatkan jasa salon penata rambut tersebut. Pengumpulan data dilakukan melalui penyebaran kuisioner dengan teknik non probability sampling dengan metode purposive sampling dan convenience sampling. Model penelitian diuji dengan menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa core quality berpengaruh signifikan terhadap customer satisfaction, relational quality berpengaruh signifikan terhadap customer satisfaction dan perceived value berpengaruh signifikan terhadap customer satisfaction.
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | CORE QUALITY, RELATIONAL QUALITY, PERCEIVED VALUE |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 14 Jun 2022 03:41 |
Last Modified: | 14 Jun 2022 03:41 |
URI: | https://etd.umy.ac.id/id/eprint/16874 |