HARLI AGUS PRATIKA (2005) ANALISIS PENGARUH KINERJA ATRIBUT PRODUK TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR MERK "YAMAHA" DI KABUPATEN BANJARNEGARA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh kinerja atribgt produk terhadap kepuasan konsumen. Hasil pen gujian secara parsial maupun simultan menunjukan kinerja atribut produk yang diukur dengan perlengkapan, kenyamanan, pengendalian, pengereman dan transmisi berpengaruh signifikan terhadap kepuasan konsumen sepeda motor merk yamaha di Kabupaten Banjamegara
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | KINERJA ATRIBUT PRODUK |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 14 Jun 2022 04:03 |
Last Modified: | 14 Jun 2022 04:03 |
URI: | https://etd.umy.ac.id/id/eprint/16993 |