ANALISIS PENGARUH KINERJA ATRIBUT PRODUK TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR MERK "YAMAHA" DI KABUPATEN BANJARNEGARA

HARLI AGUS PRATIKA (2005) ANALISIS PENGARUH KINERJA ATRIBUT PRODUK TERHADAP KEPUASAN KONSUMEN SEPEDA MOTOR MERK "YAMAHA" DI KABUPATEN BANJARNEGARA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh kinerja atribgt produk terhadap kepuasan konsumen. Hasil pen gujian secara parsial maupun simultan menunjukan kinerja atribut produk yang diukur dengan perlengkapan, kenyamanan, pengendalian, pengereman dan transmisi berpengaruh signifikan terhadap kepuasan konsumen sepeda motor merk yamaha di Kabupaten Banjamegara

Item Type: Thesis (S1)
Uncontrolled Keywords: KINERJA ATRIBUT PRODUK
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 14 Jun 2022 04:03
Last Modified: 14 Jun 2022 04:03
URI: https://etd.umy.ac.id/id/eprint/16993

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