ZULFIKRI NASUTION (2005) ANALISIS PENGARUH KUALITAS JASA TERHADAP KEPUASAN PELANGGAN PADA HOTEL SAHID RAYA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini mengevaluasi pengaruh dari kualitas jasa terhadap kepuasan pelanggan pada hotel Sahid Raya yogyakarta. Kualitas jasa diukur dengan menggunakan SERQUAL dalam lima dimensi yaitu tangibles, reliability, responsiveness, assurance dan empathy. Hasil yang didapat dari penelitian ini menunjukkan bahwa kepuasan pelanggan hotel Sahid Raya Yogyakarta tidak dipengaruhi oleh lima dimensi yaitu tangibles, reliability, responsiveness, assurance and empathy.

Dosen Pembimbing: Dr. Indah Fatmawati, S.E., M.Si. | NIDN0516086901
Item Type: Thesis (S1)
Uncontrolled Keywords: KUALITAS JASA
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 14 Jun 2022 04:03
Last Modified: 14 Jun 2022 04:03
URI: https://etd.umy.ac.id/id/eprint/16994

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