PERONIKA ERISANDI (2005) ANALISIS PENGARUH CITRA SELEBRITI PERIKLANAN TERHADAP CITRA PRODUK YANG DIIKLANKAN (STUDI KASUS PUTRI PATRICIA DAN TAMA BLEZYNSKI, UNTUK PERIKLANAN PRODUK KOSMETIK VIVA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Hasil penelitian menunjukkan : (1) bahwa citra selebriti berpengaruh positif terhadap citra produk Viva, (2) citra produk Viva lebih tinggi apabila diiklankan oleh Tamara Blezynski bila dibandingkan dengan citra produk Viva sekarang, (3) citra Tamara Blezynski lebih unggul dibandingkan dengan Putri Patricia.

Dosen Pembimbing: DRA. ARNI SURWANTI, M.SI | NIDN0509126401
Item Type: Thesis (S1)
Uncontrolled Keywords: PENGARUH CITRA SELEBRITI PERIKLANAN
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 13 Jun 2022 07:34
Last Modified: 13 Jun 2022 07:34
URI: https://etd.umy.ac.id/id/eprint/17181

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