M. Hoirul Anwar (2020) PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PELANGGAN (STUDI PADA PELANGGAN SILLA KOREAN & JAPANESE RESTAURANT YOGYAKARTA). D3 thesis, Universitas Muhammadiyah Yogyakarta.
![[thumbnail of Halaman Judul]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Halaman Judul.pdf
Download (31MB)
![[thumbnail of Lembar Pengesahan]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (19MB)
![[thumbnail of Abstrak]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Abstrak.pdf
Restricted to Registered users only
Download (186kB)
![[thumbnail of Bab I]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab I.pdf
Download (407kB)
![[thumbnail of Bab II]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab II.pdf
Restricted to Registered users only
Download (430kB)
![[thumbnail of Bab III]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab III.pdf
Restricted to Registered users only
Download (431kB)
![[thumbnail of Bab IV]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab IV.pdf
Restricted to Registered users only
Download (650kB)
![[thumbnail of Bab V]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Bab V.pdf
Restricted to Registered users only
Download (189kB)
![[thumbnail of Daftar Pustaka]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (512kB)
![[thumbnail of Lampiran]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Lampiran.pdf
Restricted to Registered users only
Download (1MB)
![[thumbnail of Naskah Publikasi]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (933kB)
![[thumbnail of Full Text]](https://etd.umy.ac.id/style/images/fileicons/text.png)
Full Text.pdf
Restricted to Repository staff only
Download (2MB)
Abstract
Experiential marketing is a form of marketing strategy used by companies
or marketers to package products and services so that they can offer emotional
experiences to feel the hearts and feelings of consumers.
This study aimed to analyze the influence of experiential marketing
strategy that consists of the dimensions the senses, feel, think, act and relate to
customer satisfaction in the Silla Korean & Japanese Restaurant Yogyakarta. The
subjects in this study are all customers Silla Korean & Japanese Restaurant
Yogyakarta. The number of samples in this study is 220 respondents. The
sampling technique uses accidental sampling. The analysis tool in this study using
multiple linear regression analysis, simultaneous test (F test), partial test (t test)
and test the coefficient of determination (R²).
Based on the results of the study showed that the senses, feel, think, act and relate
simultaneously significant effect on customer satisfaction in the Silla Korean &
Japanese Restaurant Yogyakarta. Furthermore, the senses,feel, think, act and
relate partially positive and significant impact on customer satisfaction in the
Silla Korean & Japanese Restaurant Yogyakarta.
Item Type: | Thesis (D3) |
---|---|
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 12 Oct 2021 06:36 |
Last Modified: | 01 Nov 2021 07:46 |
URI: | https://etd.umy.ac.id/id/eprint/1793 |