ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BELI KONSUMEN TERHADAP PRODUK SAYURAN ORGANIK DI KABUPATEN SLEMAN DAERAH ISTIMEWA YOGYAKARTA

Focusing problem on the research factors that affecting consumers buying decision on organic vegetables. This research was purposed to idere the preferent factors to buying decision on organic vegetables. The re•earch was in Sleman Yogyakurta, order to get by Convenience Sampling method. For int•oduction research and important study. The sample determination in this research is using interview and questionary technic. In order analysis to get Exsploratory Factor Analysis, Confirmatory Factor Analysis. The result indicated affecting factors consumers buying decision on organic ve.getables product are qualily, health, environment, promotion, locally grow and organic certificate. F•om the discuss and the dominant factors that result indicated for organic certificate, quality, environment and health the most dominant factors.