Salma Laila Qodriyah (2020) YOUTUBE SEBAGAI MEDIA DAKWAH DI ERA MILENIAL (CHANNEL NUSA OFFICIAL). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Nussa Official is an official channel created with the animated series Nussa and Rara.
This children's animation series is loaded with knowledge, education especially in the teachings
of Islam. The story presented contains the daily stories of Nussa and Rara characters who
always play while learning with their adorable behavior accompanied by songs with Islamic
nuances. Nussa Official chose Youtube as a medium for preaching because in this millennial era,
social media users, especially Youtube, are classified as significant. The question research is
how to use Youtube as a da'wah media in the millennial era through Nussa Official Youtube
channel. The descriptive method used in this study uses a qualitative approach to primary data
and secondary data. Both types of data are collected by observing in-depth or analyzing the
contents, observation, documentation to obtain some data needed, and supporting literature.
This study found that the use of Youtube as a da'wah media in the millennial era used by Nussa
Official was classified as effective. This is caused by an attractive form of video image
animation, the language that is easy to understand and has a positive impact on social media
users, especially Youtube. Besides, this study also found that the delivery of messages by Nussa
Official was following the elements in da'wah.

Dosen Pembimbing:	DR. Mahli Zainuddin Tago, M.Si. | NIDN517076601
Item Type:	Thesis (S1)
Divisions:	Fakultas Agama Islam > S1 Komunikasi dan Penyiaran Islam
Depositing User:	Unnamed user with email robi@umy.ac.id
Date Deposited:	14 Oct 2021 03:23
Last Modified:	20 Oct 2021 02:53
URI:	https://etd.umy.ac.id/id/eprint/206

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