STRATEGI PROMOSI OBYEK WISATA LINGGOASRI DAN PANTAI DEPOK OLEH KANTOR PARIWISATA DAN KEBUDAYAAN KABUPATEN PEKALONGAN UNTUK MENARIK WISATAWAN

Muhammadiyah University Of Yogyakarta Social And Political Science Faculty Communication Science Department Public Relation Concentration
Nastity Rizkiyani, 20030530057 Strategy of Tourism Destination Promotion for Linggoasri and Depok Beach by Tourism and Culture Board, Pekalongan Regency to Attract Tourist Year : 2008. vi + 138pages + 1 pages of tables + 1 pages of figures Reference : 19 books + 3 online sources
One of potential natural resources to develop is tourism destination at Linggoasri and Depok Beach, where they had much potencies, beauties and natural uniqueness that can attract tourist to come and enjoy it. Through conservation, development and use of natural resource potential of the tourism destination, it is expected that it can attract many more tourists in future, either domestic or foreign tourist who can increase regional income. Promotion is one of the first effort to do for advancement of tourism development in effort to attract tourist, then considering that matter researcher studied "Strategy of Tourism Destination Promotion for Linggoasri and Depok Beach by Tourism and Culture Board, Pekalongan Regency to Attract Tourist." Based on data analysis of the research, it was known that Tourism and Culture Board of Pekalongan Regency in effort to perform their promoting activity has not indicated the success, because number of crowd visitors was still dominated by tourist from Pekalongan City and some who coming from nearby Pekalongan, beside some efforts to attract wider tourists namely from other region could not achieve. In effort to increase number of tourists who can increase Regional Income, Tourism and Culture Board of Pekalongan Regency just focused on way to perform events at the tourism destination, but they also performed strategy of designing message that giving attention, interest, encourage and then resulting an action. Therefore, promoting effort should be done better including improving and developing tools of promotion and supported by