ANALISIS EFEKTIFITAS IKLAN DNEGAN MODEL CDM (CONSUMER DECISION MODEL)

SUGENG NURHAYATI (2008) ANALISIS EFEKTIFITAS IKLAN DNEGAN MODEL CDM (CONSUMER DECISION MODEL). S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

variabel pesan oklan mempunyai pengaruh yang signifikan terhadap pengenalan merek.

Item Type: Thesis (S1)
Uncontrolled Keywords: IKLAN, CDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 08:34
Last Modified: 08 Feb 2022 08:34
URI: https://etd.umy.ac.id/id/eprint/22417

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