TANGGAPAN FOLLOWERS TERHADAP GAYA KOMUNIKASI WIMBO PRAKOSO SEBAGAI FOOD INFLUENCER DALAM AKUN INSTAGRAM @wimboprakoso

In fulfilling the need for information, using Instagram as a medium for sharing knowledge
and communication by taking advantage of its many benefits and functions is undoubtedly the
right solution. This is what Wimbo Prakoso then used as a Food Influencer in Indonesia. In
conveying information, there are uniqueness and characteristics in the communication style used
by Wimbo Prakoso in the @wimboprakoso Instagram account. Delivery of information that tends
to use more unique verbal and non – verbal communication followed by separate and different
ways of speaking, to attract a lot of attention. This then led to many varied responses from his
followers.
In the study, it was using a descriptive qualitative research method by conducting
interviews with followers from the @wimboprakoso account to find out how followers respond to
the communication style of Food Influencer @wimboprakoso through their Instagram account
using response theory where a response is an impression that appears on an object and influenced
by factors - factors from the individual's internal to the external originating from the item.
The conclusion found in this study is that most of the responses from informants are
influenced by external factors coming from Wimbo and his Instagram accounts (@wimboprakoso)
such as speaking accents, attractive feed appearance, use of striking tonal colours and style in
writing using rhymes or compound words. The responses that given were subjective responses that
are more directed at how Wimbo's communication style is more friendly with Javanese method
characteristics and objective responses that are more directed at the overall concept, appearance,
and style of the photos posted on his Instagram account. And the types of answers given by the
informants are mostly visual types and auditive types.