FERU MAHANDA (2008) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA WAROENG STEAK AND SHAKE DI KOTA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
PENELITIAN INI BERTUJUAN UNTUK MENGANALISIS PENGARUH DARI FAKTOR-FAKTOR PERILAKU KONSUMEN YANG TERDIRI DARI PRODUK, PELAYANAN, HARGA, SITUASI, SUASANA, LOKASI, DAN VARIASI MAKANAN/MINUMAN TERHADAP KEPUTUSAN PEMBELIAN.
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | PRODUK, PELAYANAN, HARGA |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 12 Feb 2022 02:54 |
Last Modified: | 12 Feb 2022 02:54 |
URI: | https://etd.umy.ac.id/id/eprint/22557 |