ENY CHANDRA KRISTINA (2007) ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KAOS OBLONG (T-SHIRT) MEREK "IN TEE SHIRT" DI YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

PENELITIAN INI BERTUJUAN UNTUK MENGETAHUI EKUITAS MEREK PRODUK "IN TEE SHIRT" DILIHAT DARI BRAND AWARNESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY

Dosen Pembimbing: Misbahul Anwar, SE., M.Si | NIDN0516096701
Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND AWARNESS, BRAND ASSOCIATION
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 05 Jan 2022 02:44
Last Modified: 05 Jan 2022 02:44
URI: https://etd.umy.ac.id/id/eprint/22896

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