ANALISIS ELEMEN BRAND EQUITY PRODUK ROKOK MEREK DJARUM SUPER

ALAM MAGHFURI (2007) ANALISIS ELEMEN BRAND EQUITY PRODUK ROKOK MEREK DJARUM SUPER. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

PEENELITIAN INI MENELITI TENTANG BRAND EQUITY (EKUITAS MEREK) DARI PRODUK ROKOK DJARUM SUPER, SEBUAH MEREK PRESTISIUS YANG BISA DIKATAKAN MEMILIKI RAND EQUITY (EKUITAS MEREK) YANG KUAT.

Item Type: Thesis (S1)
Uncontrolled Keywords: BRAND EQUITY, BRAND AWARENESS
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 08 Feb 2022 07:40
Last Modified: 08 Feb 2022 07:40
URI: https://etd.umy.ac.id/id/eprint/22915

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