MOTIF SUBSCRIBER DALAM MENGAKSES PESAN DAKWAH DI CHANNEL YOUTUBE YUFID

Yufid Network is non-profit creative team engaged in the creative fields of education and
Islamic da'wah. The use of social media in spreading the message of da'wah Yufid Network is a
manifestation that seeks to realize the goal of the birth of Yufid Network, which is to create and
provide educational and propaganda content that is free and easy for anyone.
This study uses the new media theoretical framework, motives for using new media, and
social media. The research method used is descriptive quantitative method. The population of
this study is the Yufid TV subscriber. the sample of respondents is 400 person.
The results showed that the subscriber's biggest motive in accessing the Yufid TV
channel, namely; The first is the integration and social interaction motive, the second is the
entertainment motive, the third is the identity motive and the last one is information. The
majority of informants have social integration and interaction motives where social media
makes it easy for subscribers to discuss da'wah studies that can be accessed through social
media. In addition, the majority of subscribers can maintain relationships and discuss directly
without having to come to a certain place.