CANDRA BACHTIAR F. (2008) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MEMBELI SEPEDA MOTOR YAMAHA JUPITER Z DI KOTA YOGYAKARTA. S1 thesis, Universitas Muhammadiyah Yogyakarta.
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Abstract
HASIL PENELITIAN INI MENUNJUKKAN BAHWA SECARA SIMULTAN DAN PARSIAL FAKTOR-FAKTOR MOTIVASI, KELOMPOK REFERENSI, ATRIBUT PRODUK, HARGA JUAL, PROMOSI, PELAYANAN, PENGALAMAN, LOKASI BERPENGARUH SIGNIFIKAN TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI SEPEDA MOTOR YAMAHA JUPITER Z
Item Type: | Thesis (S1) |
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Uncontrolled Keywords: | MOTIVASI, KELOMPOK REFERENSI, ATRIBUT PRODUK, HARGA JUAL, PROMOSI, PELAYANAN, PENGALAMAN, LOKASI DAN KEPUTUSAN PEMBELIAN KONSUMEN |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Unnamed user with email robi@umy.ac.id |
Date Deposited: | 05 Jan 2022 03:49 |
Last Modified: | 05 Jan 2022 03:49 |
URI: | https://etd.umy.ac.id/id/eprint/23015 |