PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN MEDIA BEAUTY INFLUENCER TERHADAP BRAND ATTRACTIVENESS SKINCARE SOMETHINC

This study aims to determine whether: 1) Does the quality of the product affect the Attractiveness of SomeThinc's skincare brand. 2) Does product innovation affect the Attractiveness of SomeThinc's skincare brand. 3) Does beauty influencer media have an effect on Somethinc's Brand Attractiveness skincare?. Data collection in this study used a questionnaire and non-probability sampling method by distributing it to 200 respondents. The data analysis technique in this study is Multiple Linear Regression using the SPSS 24 application. The results of this study indicate that product quality, product innovation and media beauty influencers have a positive effect on purchasing decisions