REPRESENTATION OF GLOBALIZATION ON YOUTUBE VIDEO "WONDERLAND INDONESIA"

Globalization occurs in tandem with the development of technology to becomemore sophisticated. The development of globalization can have an impact on every line of people's lives, one of which is culture, so that its spread can also be through the internet, oneof which is through YouTube videos. This study aims to see how globalization is representedby Alffy Rev through his work entitled "Wonderland Indonesia". John Fiske's semioticmethod with the theory of The codes of television is used to examine how globalizationis characterized through the music video. The results show that the representation of globalization that is presented tends to describe the diversity of Indonesian culture that is packaged in a modern way through the signs displayed, such as illustrations and there areseveral scenes with the background of traditional houses, traditional clothes used, and themusic used is a combination of several songs. areas that have been combined with elements of EDM music.