PENGARUH GREEN MARKETING, PENGETAHUAN DAN MINAT MEMBELI TERHADAP KEPUTUSAN PEMBELIAN PRODUK “LARISSA SKIN CARE” (Studi pada Member Larissa Skin Care yang Berada di Yogyakarta)

Desi Diah Yunanti (2020) PENGARUH GREEN MARKETING, PENGETAHUAN DAN MINAT MEMBELI TERHADAP KEPUTUSAN PEMBELIAN PRODUK “LARISSA SKIN CARE” (Studi pada Member Larissa Skin Care yang Berada di Yogyakarta). S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (533kB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (236kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (187kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (207kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (219kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (117kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (185kB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (75kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (129kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (434kB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (403kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (608kB)

Abstract

This research conducted aims to know that influence of green marketing,
knowledge and intention to buy towards purchase decision of “larissa skin care”
product. Approach research used in this research in research quantitative, with as
many samples 115 respondents who are customer of member Larissa in Yogyakarta
City. The method of data used in this research is questionnaires whit purposive
sampling technique, while the analysis of the data used is multiple regression
analysis. The results showed that, green marketing, knowledge and buying interest
has a positive and significant influence on purchasing decision of larissa skin care
product

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 13 Oct 2021 04:20
Last Modified: 25 Oct 2021 03:14
URI: https://etd.umy.ac.id/id/eprint/318

Actions (login required)

View Item
View Item