PEMANFAATAN MEDIA YOUTUBE OLEH KOMPAS TV MAKASSAR SEBAGAI BAGIAN DARI KONVERGENSI MEDIA

Technological advancements have changed the communication media, especially mass media, changing people’s behavior towards media consumption. Conventional media must be able to adapt to these changes. If not, the media will experience a journalism crisis, so conventional media are required to switch to media convergence. The purposes of this study are: (1) To find out how the process of media convergence occurs in Kompas TV Makassar, and (2) To examine how the use of YouTube media by Kompas TV Makassar as part of media convergence. This research is qualitative research by taking the location at the Kompas TV Makassar bureau office. The process of collecting data is done by means of observation, interviews, and documentation. The results of this study indicate that of the five basic dimensions of media convergence, the most optimal is the dimensions of technology, multimedia content, and ownership, but the dimensions of collaboration and coordination are considered not optimal enough. The use of YouTube media by Kompas TV Makassar as part of media convergence shows more tendencies towards the strength and opportunity factors than the weakness and threat factors.