PENGARUH PROMOSI MEDIA SOCIAL TERHADAP MINAT BELI FASHION MAHASISWA DI MASA PANDEMI

AKMAL DAWAMMUL FIKRI H (2022) PENGARUH PROMOSI MEDIA SOCIAL TERHADAP MINAT BELI FASHION MAHASISWA DI MASA PANDEMI. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

ABSTRAK PENELITIAN INI BERTUJUAN UNTUK MENGUJI PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT BELI FASHION MAHASISWA DI MASA PANDEMI. OBYEK PENELITIAN INI YAITU DI MAHASISWA PROGRAM STUDI EKONOMI SYARIAH UNIVERSITAS MUHAMMADIYAH YOGYAKARTA. PENELITIAN INI MERUPAKAN PENELITIAN KUANTITATIF. DATA DIKUMPULKAN MELALUI KUESIONER YANG DIDISTRIBUSIKAN KEPADA MAHASISWA PROGRAM STUDI EKONOMI SYARIAH UNIVERSITAS MUHAMMADIYAH YOGYAKARTA. SEBANYAK 85 SAMPEL TELAH BERHASIL DIKUMPULKAN DAN DIOLAH MELALUI APLIKASI SPSS. HASIL DARI PENELITIAN INI MENUNJUKKAN BAHWA ADANYA PENGARUH PROMOSI MEDIA SOSIAL TERHADAP MINAT BELI FASHION.

Item Type: Thesis (S1)
Uncontrolled Keywords: SOSIAL MEDIA MARKETING, MINAT BELI, DAN FASHION
Divisions: Fakultas Agama Islam > Ekonomi Syariah S1
Depositing User: Eko Kurnawan
Date Deposited: 31 Aug 2022 09:49
Last Modified: 31 Aug 2022 09:49
URI: https://etd.umy.ac.id/id/eprint/34533

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