Pemasaran Gula Jawa di Desa Hargomulyo Kecamatan Kokap Kabupaten Kulon Progo

This study aims to identify marketing channels, determine costs, margins and marketing profits and analyze marketing efficiency. The location of the research was carried out purposively with consideration of the high yield of Javanese sugar and the determination of respondents was done by selecting villages that were still actively processing Javanese sugar and had high Javanese sugar production. The number of respondents used was 66 craftsmen in the Tangkisan 1, Tangkisan II, Tangkisan III, and Grindang hamlets. Secondary data were obtained from BPS Kulon Progo. Java sugar marketing in Hargomulyo village has three marketing channels, namely Channel I: craftsmen - collectors - retailers - consumers, with a marketing cost of Rp. 2210.1 / kg with a total marketing margin of Rp. 8376 / kg, a profit of Rp. 6165.51 / kg resulting in a farmer's share of 77.27%. Channel II: craftsmen - collectors - wholesalers - retailers - consumers with a marketing fee of Rp. 3694 / kg marketing margin of Rp. 11. 250 / kg, a profit of Rp. 8138.72 / kg resulting in a farmer's share of 80%. Channel III: craftsmen - wholesalers - retailers - consumers with a marketing fee of Rp. 1974.53 / kg, with a marketing margin of Rp. 7000 / kg, a profit of Rp. 4025 / kg resulting in a farmer's share of 81.08%. Marketing efficiency uses the Technical Efficiency Index (IET) and Economic Efficiency Index (IEE) methods so that the most efficient marketing channel compared to other channels is channel II, both in terms of IET and IEE.