STRATEGI PEMERINTAH THAILAND DALAM MEMPROMOSIKAN PARIWISATA PADA MASA NEW NORMAL TAHUN 2020

Thailand is a country where most of the country's income comes from the tourism industry. This was evidenced by the title of TOP Destination for 4 consecutive years from 2016 - 2019. In 2020, Thailand's state revenue in the tourism sector suffered losses due to a decrease in the number of tourist visits from the time during the Covid-19 Virus pandemic. To revive its tourism sector, the Thai government has carried out several strategies, namely first, a promotional strategy carried out by the Thai government and second, a strategy of realizing Covid-19 Virus-free tourism. Finally , the author will present data on the number of tourist visits when theperiod has been implemented New Normal.