PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KEAMANAN DAN PERSEPSI MANFAAT TERHADAP PENGGUNAAN MOBILE PAYMENT OVO

The research aims to analyze The Effect of Perceived Easy Of Use, Perceived Security and Perceived Usefulness. The subjects on this research were students of Management study Program, Muhammadiyah University of Yogyakarta. In this research a sample of 125 respondents using quitionnaire. The tools that was used for the analysis is SPSS 21 for Windows. Based on the analysis, the researcher got the result that perceived easy of use and perceived usefulness has positive influence toward use mobile OVO payment, meanwhile perceived security has positive influence and not significant toward use mobile OVO payment.