ANALISIS PENGARUH PENGGUNAAN INSTAGRAM, KEPERCAYAAN, MANFAAT YANG DIRASAKAN TERHADAP MINAT BELI KONSUMEN VENTELA SHOES

Aditya Wardhana (2021) ANALISIS PENGARUH PENGGUNAAN INSTAGRAM, KEPERCAYAAN, MANFAAT YANG DIRASAKAN TERHADAP MINAT BELI KONSUMEN VENTELA SHOES. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

This study aims to analyze the influence of Instagram use on consumer buying interest
in Ventela Shoes. The subjects in this study were Indonesians who had an interest in
buying Ventela Shoes products.
This study has a sample of 120 respondents who are determined by nonprobability
sampling. The sampling technique in this study was purposive sampling technique. The
analytical tool used is PLS SEM.
The results of this study indicate that Instagram use has a positive influence on trust
and trust has a positive influence on feelings and buying interest. In addition, the
perceived benefits variable also has a positive effect on buying interest.

Item Type: Thesis (S1)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Unnamed user with email robi@umy.ac.id
Date Deposited: 05 Nov 2021 02:43
Last Modified: 05 Nov 2021 02:43
URI: https://etd.umy.ac.id/id/eprint/4243

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