PENGARUH DIMENSI SUPPLY CHAIN MANAGEMENT TERHADAP COMPETITIVE ADVANTAGE

MUHAMMAD TEGAR FAJAR NUGROHO (2024) PENGARUH DIMENSI SUPPLY CHAIN MANAGEMENT TERHADAP COMPETITIVE ADVANTAGE. S1 thesis, Universitas Muhammadiyah Yogyakarta.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dimensi supply chain management terhadap competitive advantage. Subjek penelitian ini adalah para owner coffee shop di Yogyakarta yang telah berdiri 1 tahun atau lebih yang memahami rantai pasok dan strategi persaingan coffee shop yang dikelola. Penelitian ini dilakukan dengan sampel responden sebanyak 84 dengan teknik pengambilan sampel metode nonoprobabilitas berupa purposive sampling dengan penyebaran kueisoner kepada responden menggunakan google form. Alat analisis yang digunalan adalah SPSS for Windows 24.0. Berdasarkan hasil analisis yang telah diperoleh bahwa, strategic supplier partnership, information sharing, dan supply chain management berpengaruh positif signifikan terhadap competitive advantage sedangkan customer relationship tidak berpengaruh positif signifikan terhadap competitive advantage

Item Type: Thesis (S1)
Uncontrolled Keywords: supply chain management; strategic supplier partnership; customer relationship; information sharing; competitive advantage
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Yuliana Ramawati
Date Deposited: 31 Jul 2024 07:22
Last Modified: 31 Jul 2024 07:22
URI: https://etd.umy.ac.id/id/eprint/46664

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