AKTIVITAS DAN POLA KOMUNIKASI PEMERINTAH MELALUI TWITTER DALAM PENANGANAN COVID-19

he Indonesian government. The challenge is one of them in terms of conveying
information related to COVID-19. This massive pandemic also produced a variety of
information that was able to create tension for the community. Therefore, there needs
to be informative and appropriate government communication to the public related to
this pandemic problem, where government communication through social media
becomes a solution for the government to build communication to the public in the
midst of the COVID-19 pandemic. From that background, the purpose of this study is
to look at government communications during the pandemic through
@BNPB_Indonesia Twitter accounts and @KemenkesRI. The way to know the
government communication is to know the intensity of government communication
and see the relationship of government communication interaction through
@BNPB_Indonesia twitter account and @KemenkesRI. This research uses qualitative
research approach method and data analysis processed with the help of NVivo 12 Plus
software. Data is obtained through @BNPB_indonesia and @KemenkesRI Twitter
accounts. From the results of research obtained government communication activities
through Twitter shows the communication conducted by two accounts, namely
@BNPB_Indonesia and @KemenkesRI has been informative, this can be seen from
the intensity of Twitter in the delivery of information is quite high. The intensity of
Twitter on the two agency accounts is quite high in June and July, this is because in
June the number of COVID-19 cases increased, so there needs to be information from
the government as an educational effort in suppressing the number of COVID-19 cases.
On the other hand, the increase in Twitter intensity is also due to government policies
related to the implementation of New Normal, so that the government builds
communication to the public to disseminate socialization and education to the public
related to the policy of handling COVID-19. Communication built by the government
during the COVID-19 pandemic through @BNPB_indonesia Twitter account and
@KemenkesRI actively convey information to the public and the information can be
received by the public well, so this shows external government communication where
it has a function to manage people. In addition, in this study also obtained the results
of communication patterns that are functional in conducting government
communication. Functional communication is a communication involving the
leadership of government organizations and other government organizations, where
communication is formed from superiors to subordinates or top down. Government
communication through Twitter creates interaction relationships from above, namely
the President of the Republic of Indonesia through his Twitter account and also
interactions with government agencies, local government agencies and also the public.