STRATEGI KAMPANYE SOSIAL KOMISI PEMILIHAN UMUM (KPU) KABUPATEN TEMANGGUNG DALAM MENCAPAI TARGET PARTISIPASI PEMILIH PADA PEMILIHAN UMUM (PEMILU) KEPALA DAERAH DAN WAKIL KEPALA DAERAH JAWA TENGAH TAHUN 2018

On the Central Java Regional General Election at 2018, KPU Kabupaten Temanggung has achieved 85,32% voter participation and become the region with highest voter participation in Central Java, meanwhile the targer provisions set by KPU Republik Indonesia were 77,5%. The highest participation level in Central Java that owned by Temanggung Regency indicates that the KPU Kabupaten Temanggung is considered success in context of organize the Central Java Regional General Election 2018. In this field, the researcher wants to study the social campaign strategy of KPU Kabupaten Temanggung in achieving the voter participation target on Central Java Regional Head and Deputy General Election 2018. The purpose of this research is to describe the social campaign strategy that carried out by KPU Kabupaten Temanggung in achieving the voter participation target on Central Java Regional Head and Deputy General Election 2018 in Temanggung Regency. The research method that used by the researcher is descriptive qualitative data collection through in-depth interviews, literature study, and documentation. The result of this research state that the social campaign focus on several aspects such as product, price, place, promotion, policy, and partnership. The most prominent aspect in this study is social campaign based on the use of media. “Pilkada Temanggung 2018, Sukses Tanpa Ekses” is the message that the KPU Kabupaten Temanggung wants to manifest. The application of “Pemilu Pintar” become a new approach strategy that adopted by KPU Kabupaten Temanggung in responding to current needs of strategy.