STRATEGI PEMERINTAH PAKISTAN MERESPON DIPLOMASI PUBLIK INDIA YANG MENGUNAKAN DIPLOMASI PUBLIK 2013-2020

Films are part of public diplomacy that can influence public opinion as well as the image of matter, therefore nowdays many countries use film as a medium for diplomacy, especially India. In the use of film as a medium for diplomacy, Pakistan is India's main target country, that Pakistan and India have quite a complicated relationship since the beginning of independence, and they have negative image one each other. However, it is not easy for India and the Bollywood films to enter Pakistan because the Pakistani government is totally strict about anything that enters in their country which can influence the ideology and sense of patriolism in the Pakistani people. Therefore, it is very interesting to research regarding the Strategy of the Government of Pakistan in responding to Indian Public Diplomacy using Bollywood Films 2013-2020. The research method used is qualitative research methods and sourced from secondary data. The results of this study are that the Pakistani government responds to Indian public diplomacy with various strategies, namely diplomacy and non-diplomacy, where non-diplomacy is sorted one by one films, then banned one by one film, and banned all incoming films, while diplomacy he did by responding with a Lollywood film. Keywords: Public Diplomacy, Bollywood Films, Government of Pakistan.