STRATEGI PEMASARAN EKSPOR PRODUK TEKSTIL PT. PAN BROTHERS TBK DI AMERIKA SERIKAT

Companies in the textile industry and textile products in Indonesia have a huge opportunity in the world.In addition, the high needs of other countries in meeting the needs of the market and the results of the production of branded goods processed in Indonesia is very popular with the world community.Therefore the company Pan Brothers Ltd takes advantage of a huge opportunity to conduct business in the field of textile industry and textile industry that produces textiles and textile products.This research is intended to describe the politics and stategi export marketing of Pan Brothers Ltd to the United States using qualitative method.The formulation of the problem that the researcher raised is How pt strategy. Pan Brothers Ltd in marketing the export of textile products to the United States? Further more, this study uses the framework of the Concept of Bilateral Relations and the Theory of International Cooperation.Through the results of this study shows that Pan Brothers Ltd; (1) The United States is one of the major target countries in the global market. (2) PT. Pan Brothers cooperates with the Indonesian government in order to enter and market in the United States