PENGARUH KUALITAS PRODUK, HARGA, ISLAMIC BRANDING, DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK "DIAN PELANGI" (STUDI KASUS KONSUMEN BUSANA MUSLIM DIAN PELANGI DI YOGYAKARTA)

PRATIWI AULIA AZHAR (2024) PENGARUH KUALITAS PRODUK, HARGA, ISLAMIC BRANDING, DAN TREND FASHION TERHADAP KEPUTUSAN PEMBELIAN PRODUK "DIAN PELANGI" (STUDI KASUS KONSUMEN BUSANA MUSLIM DIAN PELANGI DI YOGYAKARTA). S1 thesis, Universitas Muhammadiyah Yogyakarta.

[thumbnail of Halaman Judul] Text (Halaman Judul)
Halaman Judul.pdf
Download (1MB)
[thumbnail of Lembar Pengesahan] Text (Lembar Pengesahan)
Lembar Pengesahan.pdf
Restricted to Registered users only
Download (97kB)
[thumbnail of Abstrak] Text (Abstrak)
Abstrak.pdf
Restricted to Registered users only
Download (376kB)
[thumbnail of Bab I] Text (Bab I)
Bab I.pdf
Download (339kB)
[thumbnail of Bab II] Text (Bab II)
Bab II.pdf
Restricted to Registered users only
Download (801kB)
[thumbnail of Bab III] Text (Bab III)
Bab III.pdf
Restricted to Registered users only
Download (578kB)
[thumbnail of Bab IV] Text (Bab IV)
Bab IV.pdf
Restricted to Registered users only
Download (1MB)
[thumbnail of Bab V] Text (Bab V)
Bab V.pdf
Restricted to Registered users only
Download (292kB)
[thumbnail of Daftar Pustaka] Text (Daftar Pustaka)
Daftar Pustaka.pdf
Restricted to Registered users only
Download (436kB)
[thumbnail of Lampiran] Text (Lampiran)
Lampiran.pdf
Restricted to Registered users only
Download (647kB)
[thumbnail of Naskah Publikasi] Text (Naskah Publikasi)
Naskah Publikasi.pdf
Restricted to Registered users only
Download (858kB)
[thumbnail of Full Text] Text (Full Text)
Full Text.pdf
Restricted to Repository staff only
Download (2MB)

Abstract

Penelitian ini bertujuan untuk menganalis pengaruh kualitas produk, harga, Islamic branding, dan trend fashion terhadap keputusan pembelian. Penelitian ini bersifat kuantitatif dengan objek penelitian yaitu konsumen busana Muslim “Dian Pelangi” di Yogyakarta yang memenuhi kriteria tertentu. Sampel yang digunakan berjumlah 220 responden menggunakan metode purposive sampling, dan dianalisis menggunakan SmartPLS 4.1.0.3. Hasil penelitian menunjukkan bahwa variabel kualitas produk, Islamic branding, dan trend fashion memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sementara variabel harga tidak berpengaruh secara signifikan terhadap keputusan pembelian.

Item Type: Thesis (S1)
Uncontrolled Keywords: Product Quality, Price, Islamic Branding, Fashion Trends, Purchasing Decisions
Divisions: Fakultas Agama Islam > Ekonomi Syariah S1
Depositing User: Aidilla Qurotianti
Date Deposited: 04 Nov 2024 01:52
Last Modified: 04 Nov 2024 01:52
URI: https://etd.umy.ac.id/id/eprint/48668

Actions (login required)

View Item
View Item