PENGARUH ELECTRONIC WORD OF MOUTH DI INSTAGRAM TERHADAP MINAT BERKUNJUNG DAN KEPUTUSAN BERKUNJUNG PADA WISATA TEBING BREKSI

This research was conducted to analyze and explain "THE EFFECT OF ELECTRONIC WORD OF MOUTH IN INSTAGRAMS ON VISITING INTERESTS AND VISITING DECISIONS ON TEBING BREKSI DESTINATION" in this study using SEM analysis tools (Structural Equation Modeling) through the AMOS 24 program. The sampling technique in this study is non-probability sampling with purposive sampling, in which elements do not have a known or predetermined opportunity to be selected as subjects, and with certain considerations. Data collection in this study was carried out by distributing Google Form as a questionnaire and obtained 150 samples that can be processed. Based on the results of the analysis carried out, the results show that the Electronic Word of Mouth has a positive and significant effect on Visiting Interest, Electronic Word of Mouth has a positive effect on Visiting Decisions, Visiting Interest has a positive and significant effect on Visiting Decisions, and Electronic Word of Mouth has a positive and significant effect. on Visiting Decisions mediated by Visiting Interest.