STRATEGI PENGELOLAAN HOTEL SYARIAH DALAM MENGHADAPI PANDEMI COVID-19 (STUDI KASUS NAMIRA HOTEL SYARIAH YOGYAKARTA)

The purpose of this study is to explore the strategy of Islamic hotels to maintain financial performance in the face of the Covid-19 pandemic. The object of research is the Namira Islamic hotel in Yogyakarta. The results of the preliminary data analysis showed that there was an increase in losses at the beginning of the pandemic and subsequently the losses decreased after the company implemented a strategy to deal with the Covid-19 pandemic. This research uses a qualitative approach. The data used are summaries of financial reports, digital photo documentation, transcripts of interviews with hotel manager informants, front office and hotel guests. Methods for obtaining data using documentation, observation and interviews. The data were analyzed in three stages, namely relevance analysis, content analysis, and correlation analysis. The results showed that during the Covid-19 pandemic, Hotel Syariah Namira experienced a decrease in the number of hotel visitors which had an effect on the financial performance of the hotel. To restore financial performance, financial management strategies are carried out including; (1) Reducing operational costs, (2) Creating new services, (3) Managing human resources, (4) Cooperating with start-ups, and (5) Diversifying products.