PENGARUH PENAMAAN SYARIAH, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN MENGGUNAKAN JASA LAUNDRY

This study aims to analyze the effect of sharia naming, price, and marketing on the
decision to use laundry services (a case study of Eternal Light Laundry Syariah in
Sukabumi). The research employed quantitative research method using primary data
collected by distributing online questionnaires to 103 customers of Eternal Light
Laundry Syariah in Sukabumi. The method used for sampling was non-probability
sampling. The data analysis technique used was SPSS 25. The results of this study
indicate that sharia naming has a positive and significant effect on the decision to use
laundry services. The price has a significant positive effect on the decision to use
laundry services. The marketing has a positive and significant effect on the decision to
use laundry services. Then, sharia naming, pricie, and marketing together have a
positive and significant effect on the decision to use laundry services. It is also
supported by the R-Square result of 47.3% which has an effect on the decision to use
laundry services. Meanwhile, the remaining 52.7% is influenced by other factors.