Strategi Promosi Online Couvee Coffee Di Masa Pandemi Covid-19

The Coronavirus outbreak has affected the daily lives of Indonesian people. The impact of
the Coronavirus outbreak (Covid-19) is not only detrimental to the health side. The global
economy is certain to slow down. Couvee Coffee, one of the coffee shops in Yogyakarta, was
also affected by the Covid-19 pandemic. Couvee Coffee has implemented several strategies to
deal with the Covid-19 pandemic.
The purpose of this study was to determine and evaluate the stages of implementing the
promotion strategy carried out from the preparation, implementation, and evaluation stages.
The research method used in this research is qualitative research with qualitative descriptive
research type. This research is located on K.H. Ahmad Dahlan street, Yogyakarta. Sources of
data from this research are interviews with informants from Couvee marketing, as well as
Couvee customers and company documents.
The results of this study show results in developing and carrying out promotional strategies
using Instagram social media to attract buyers, as well as collaborating with Gojek, Grab,
Shope which have food delivery services as business partners. Couvee promotes products using
advertising (advertising), sales promotions (sales promotion).