Pengelolaan Media Sosial KPU Kota Cilegon Sebagai Media Komunikasi Pada Pelaksanaan Pilkada Tahun 2020

The 2020 elections took place during the Covid-19 pandemic. The General Election
Commission of the City of Cilegon, used social media, such as Instagram, Facebook, and Youtube
as a medium of communication and socialization. However, although the level of community
participation is relatively high, the level of engagement of social media as a medium of
communication and socialization is relatively low. This study aims to find out how the General
Election Commission of the City of Cilegon' social media management is through the stages of
sharing, optimizing, managing, and engaging. This research uses a descriptive qualitative research
method. Data collection techniques are in-depth interviews and documentation. In the study it was
concluded that the General Election Commission of the City of Cilegon social media management
was carried out in four stages. At the sharing stage refers to community trends and pandemic as
well as the guidelines of the General Election Commission No. 10 in 2020 and chose Instagram,
Facebook, and Youtube because these applications have features that allow two-way interaction.
At the optimization stage, monitoring is carried out to find out what the audience is talking about
is done manually, namely checking hashtags and comments. At the stage of managing media
monitoring, it is done by checking the growth of followers and likes but has not used the social
media dashboard at the engagement stage, the General Election Commission of the City of Cilegon
has collaborated with influencers but without research and analysis, and held competitions such as
creative video competitions to reach audiences and increase engagement, but not yet sustainable.