PENGARUH KOLEKTIVISME, ORIENTASI JANGKA PANJANG, DAN ORIENTASI ALAMI MANUSIA TERHADAP KEPUTUSAN PEMBELIAN MELALUI SIKAP SEBAGAI PEMEDIASI (Studi Pada Konsumen Produk Kecantikan Ramah Lingkungan Love Beauty and Planet)

This study aims to determine how influential collectivism, long-term orientation and man nature orientation on purchasing decisions mediated by attitudes. This study obtained 180 respondents who were selected by purposive sampling or limited selection of respondents based on the criteria determined by the author. The population used in this study are consumers of green products of the Love Beauty and Planet brand. This study uses Structural Equation Modeling (SEM) analysis with the AMOS program as a data analysis tool in this study. Collecting data using a survey method using google form, data collection is done online. The results of this study indicate that collectivism has a positive and significant effect on attitudes. Long-term orientation has a positive and significant effect on attitudes. Man nature orientation has a positive and significant effect on attitudes. Attitude has a positive and significant effect on purchasing decisions. The effect of mediation is also investigated in this study. Collectivism has a significant effect on purchasing decisions mediated by attitudes. Long-term orientation has a significant effect on purchasing decisions that are mediated by attitudes. Man nature orientation has a significant effect on purchasing decisions mediated by attitudes.